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                      AdTech and Marketing Technology Solutions

                      Kanda is a full-service reliable AdTech and Marketing Technology software development partner with
                      extensive experience helping clients build platforms for a variety of purposes such as buying and
                      selling ads, accessing ad inventory, gaining access to enhanced consumer insights, and measuring
                      performance of multi-channel media campaigns. We have developed, tested and maintained
                      world-class Online Advertising and Marketing Solutions for a variety of companies ranging from
                      disruptive startups to leading advertising and media enterprises.

                      State of Adtech and Marketing Technology

                      Smart use of AdTech and Marketing Technology is becoming an integral part of a successful marketing strategy.
                      Personalization plays a key role in driving performance of marketing and advertising campaigns and, ultimately, sales.
                      But cutting through the noise and reaching the audience with relevant personalized experiences at every touchpoint of
                      the consumer journey is not an easy task in the era where they are constantly switching between marketing channels and
                      devices.

                      Sophisticated consumer journey is pushing companies to transform digitally to reach and delight their customers at the
                      right time on the right device and through the right channel. AdTech and Marketing Technology is becoming a facilitator
                      of consumer data-driven marketing through in-depth consumer behavior insights and predictive analytics helping
                      organizations maximize ad effectiveness and lift and achieve higher ROI on marketing campaigns.

                      Custom AdTech Solutions Expertise

                      • Supply-side Platform (SSP) development
                      • Demand-side Platform (DSP) development
                      • Data Management Platforms (DMPs)
                      • Predictive Analytics solutions
                      • Targeting and Retargeting Solutions
                      • Dynamic Ad-serving
                      • Programmatic Advertising and Real-Time Bidding Platforms
                      • 360-degree Consumer Journey Solutions

                      Custom Marketing Solutions Expertise

                      • Marketing Analytics Platforms
                      • Predictive Analytics Solutions
                      • Marketing Automation Software
                      • Social Media Management Platforms
                      • Loyalty and Referral Platforms
                      • Personalization Engines
                      • Tailored Recommendation Engines
                      • Campaign Reporting and Data Visualization

                      Client Spotlight

                      AdTech and Marketing. Software Development Services

                      Custom Software Development
                      Custom Software Development
                      Cloud Engineering
                      Cloud Engineering
                      Software Product Development
                      Software Product Development
                      Mobile Solution
                      Mobile Solution
                      Front-End, UX and UI Development Services
                      Front-End, UX and UI Development Services
                      Enterprise Application Integration
                      Enterprise Application Integration
                      Legacy System Modernization
                      Legacy System Modernization
                      Maintenance and Support
                      Maintenance and Support
                      Quality Assurance and Testing Services
                      Quality Assurance and
                      Testing Services
                      DevOps Services
                      DevOps Services
                      Business Intelligence
                      Business Intelligence
                      Big Data and Predictive Analytics
                      Big Data and Predictive Analytics
                      Machine-Learning and AI
                      Machine-Learning and AI

                      Client Spotlight

                      Industry: AdTech and Marketing

                      One of the Largest Global Media Companies Automates and Deepens Consumer
                      and Campaign Insights with Real-Time Marketing Cloud Platform on GCP

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